Google Ageing Filter

This lens is a follow up to my previous lens on Google’s Sandbox Theory. Google Sandbox Theory In the content below I will discuss the theory in more depth and try to discover the hidden truths behind the vastly engrossing subject. Sandbox or Ageing Filter?

Bottomless Pit or Simple Ageing Filter?!

Briefly for those who are yet to read my previous lens Google’s Sandbox is a theory that relates to whether new sites are being placed in a theoretical "place" that no matter what SEO work is done to the site to improve its SEO it will not rank for the specific terms relevant to that site.

The theory also decides whether Google is also placing those sites which "link farm" or generate vast numbers of links over a short period of time. The Sandbox is perceived to be dragging down those sites in its depths for 6-9 months, which are then re-evaluated to discover whether or not they have reacted to being "Sandboxed".

My theory on the Google Sandbox problem is simply that there is no "box" or "pit" in which those sites are placed, but in fact, there is a simple ageing filter in place by new Google algorithms and new sites are simply being downgraded due to lack of trust and history.

Scottie Claiborne of Right Click Web Consultancy recently wrote an excellent article on the theory which is of similar belief to my views, entitled "Google’s Ageing Delay for New Sites", in which she talks about why such a filter would and could exist, to quote from the article itself:

Theories on the Google Ageing Filter

My own theory is that age factor for new sites is Google’s answer to mini networks and other multi-site strategies intended to artificially inflate link popularity. Many people divide what should be a single site into multiple sites in order to capitalize on the links that are exchanged between them. Others build a series of small sites that are only designed to add link popularity to the site.

By delaying the ranking of brand new sites, the mini-network strategy becomes more of a long-term strategy than a quick jump to the top. Site owners who might have started new sites are going to be more inclined to build new pages on existing sites in order to avoid that delay"

To the point and concise in my opinion, Scottie has singled out the reasons why Google could implement this strategy in its never-ending war with spammers, although they are yet to comment on the matter!