Freetimers Web Marketing - Search Engine Relevancy Work

Search Engine Relevancy

We can improve the relevancy of your website, increase its rankings and improve its ability to generate sales and enquiries

How Important is it?

Ranking well on Google can be a long and difficult process, particularly if your website is operating in a very competitive sector. There are a large number of factors involved including the website's popularity, trust and authority levels (as defined by Google), but amongst the most important are the adequacy of the content, and its relevance to the searches potential users of your website make on search engines.  In other words, you may have a beautiful website, and it may be quite popular, but if the content is not relevant to the search phrases people use when searching on Google, it is unlikely it will rank well for that search, if at all.

There is the well known saying 'Content is King', but for Google ranking purposes it is more about having the Right Content in the Right Places, in the Right Frequency and Permutations, and in the places where Google will see it, record it and, effectively, give you points for it. Also, with all the factors in Google's algorithm, it is difficult to know which ones are the most important and should be prioritised.  All the factors are not equal, and the most important is very often misused by web designers and developers, or not present at all.

Improving your website's relevancy

At Freetimers we have been undertaking SEO for clients since before Google was created, so we have developed a scientific approach to it which is second to none.  By improving your site's SEO relevancy we can give it the ammunition it needs to rank well, and that will generate more visitors, enquiries and sales.  Based on in-depth research of your customers, products, services, competitors, customer needs and the nature of the customer journey for your business, we can highly optimise your site to allow it to rank well for large numbers of search phrases, not just a handful.

Off-Site Relevancy

Interestingly, making your website properly relevant to search is a vital requirement, however, it is really only part of it.  Google doesn't look at your website in isolation but as part of a web or network of inter-linking content throughout the internet.  The same rules which apply to your website can also be applied to other content around the web, including in social media, blogs, articles and more.  Using off-site relevancy can also reinforce a website's relevancy and help channel and focus it, which can also further increase the website's rankings.

We will use a holistic view and a continuous improvement process to improve your website's rankings and to hugely increase the breadth of the phrases your site ranks for.  See our SEO case studies for some examples of how we are helping other businesses.  If you feel you could use some help to kick your site's search engine presence up a gear, don't hesitate to contact us.