Analytics & Reporting - Tracking And ROI

Analytics & Reporting

Measurable results!

Measurable results using Google Analytics!

Most modern websites today will be using some form of analytical tracking software to monitor visitor interaction. This will tell you vital information, like where visitors are going and how long they are spending in different sections.

The most commonly used analytical tracking software is Google Analytics. It is here where important information relating to your business is gathered, enabling you to make key business decisions based on the performance of your online marketing investments.

With Google Analytics, you will have an abundance of data at your fingertips, so much so that we could go on and on forever about it. Don’t worry, we won’t, so here are 3 important areas that will help your business.

1) Traffic Source Analysis:

Understand where your traffic is coming from.  Without data, you are merely casting an opinion, so it is important to find out which channel is providing fruitful results for your business. For example, if you run a shop selling stationery and you are running a 50% off sale, you allocate £500 to an AdWords campaign, alongside a targeted email marketing campaign, Google Analytics will show you within only a few clicks which is providing the best ROI.  This is particularly beneficial when you have eCommerce tracking set up using the website, which will then provide you with information relating to the revenue generated from each source.

2) Goal & Funnel Tracking:

Goals form an important part of Analytics for any business, whether you are B2B or B2C. With goals and funnels, you can understand much more about different elements of your website.  For example, if you have a newsletter sign up form and a request a free quote form on your website you can use goals to quickly see which channel each enquiry was generated from.

Funnels can be a valuable asset to use too. For example, if you have an eCommerce website, funnels can be set up in the checkout process to see if visitors are clicking off elsewhere. This provides important data that tells you where you can streamline the process to help conversions.

3) Discover Top Content & Underperforming Pages

Understanding the pages that are working or not is a useful tool for any business. Using Google Analytics, it is possible to see which landing pages are being frequently accessed and how visitors are interacting with them. Are they coming straight off? Are they clicking through to other areas of the site? Have they gone on to make a purchase?

All this plus much much more!

Contact Freetimers Web Marketing to find out we can increase the online presence of your business – call today on 0800 4584260.