News

Search engine giant Google has been forced to explain how it failed to properly manage the placement of tax-funded government advertising on YouTube, after campaigns were positioned beside extremist content including rape apologies and preacher haters.  

Google Maps has been updated to show information about accessibility, telling users whether a business is accessible for wheelchair users and those using mobility aids. 

Google has rolled out its new algorithm, which is designed to favour mobile-friendly sites on mobile search engine results pages. 

Google has rolled out a change to the display of Pay-Per-Click (PPC) adverts, showing 4 ads at the top of the search engine results page (SERP), 3 at the bottom and none in the sidebar.

Google has now confirmed that there has been an update to its core ranking algorithm, which was initially believed by many to have been a Panda or Penguin change.

 As webmasters notice significant fluctuations in rankings, Google has confirmed that content quality is now being assessed differently. 

Many businesses create blogs to develop their online presence and build a targeted audience, but it can take a lot of time and dedication to see real results. The content on your blog should be created to engage with your audience, so self promotion should be kept to a minimum. If you’re keen to make your blog a success story, then you must deliver valuable content that your readers want to share and discuss.

A 2014 Study by the Content Marketing Institute (CMI) reflects that 76% of UK marketers are producing more content than they did a year ago, while 56% plan to increase their content marketing budget over the next 12 months.

Companies have a wide range of social media networks to choose from, or combine, to engage with their customers and Google Places is becoming a popular option. Google + is much more than a social media network allowing individuals to communicate with their friends, the addition of Google Places provides the opportunity for brands to share their information, promote their company and measure their interactions and activity.

Facebook is celebrating its tenth Birthday today, which is a considerable amount of time for the ever-popular social media network.

Freetimers Web Marketing would like to wish all of our visitors a Merry Christmas and a Happy New Year. It’s certainly been a great year for our clients and Freetimers Web Marketing, and we hope 2014 is another year of improvement.

Twitter recently followed in the footsteps of major social media networks Facebook and LinkedIn and launched their very own pay per click (PPC) advertising platform, Twitter Ads.

An effective email newsletter can help your business engage with its customers whilst also improving sales.

Google Places is more than just a directory for businesses; it’s a free service that can ultimately improve sales, especially if you are a business targeting local customers.

Social Media Marketing (SMM) and email marketing can be very important elements of a business’s marketing mix, especially if they are used together.

To help local businesses reach the millions of people using their social networking website to decide where to go next, Foursquare have launched their own pay per click (PPC) style advertising platform called Foursquare Ads.

Emails can be noted as one of the oldest forms of online marketing, but it doesn’t change the fact that it’s still one of the most useful. Countless emails are sent and received daily and not including emails in a marketing blend could potentially prove costly for businesses. There are many ways to start an email marketing campaign; one method begins with a business’s website, inviting visitors to subscribe to a mailing list, ultimately gaining loyal, interested and responsive customers.

Connecting with the right type of customer can be difficult and instead of waiting for them to find you, a Google shopping store can be created.

It doesn’t matter how popular your business’s products are, there will always be a number of people who leave your website without purchasing anything. This is where Google AdWords remarketing can have an effect, as it offers further opportunities to turn visitors into customers.

For any business, informed decisions are essential in improving a return on investment (ROI), and gaining the information to make those decisions can be tricky, which is where marketing attribution can help.

One of our client's websites, thegaragedoorcentre.co.uk has achieved more than 7,500% cumulative visitor growth in October 2012.