Freetimers Web Marketing - Blog

Many business owners and managers in the UK and elsewhere tend to view the online marketing of their business and products as a one-off requirement that is fulfilled simply by having a website designed for them and placing it on the Internet. Unfortunately, those who do actually think this way couldn't be more wrong! The essential facts of the Internet immediately destroy this view about web marketing:

Your website is almost certainly not the only one in its field, and for most sites, it will be one of the thousands, perhaps millions, of websites available over the internet. Unless your site is hugely well known because of your brand (like Tesco, Coca Cola or Apple), most potential users of your site and potential customers of your products will not know who you are or your site's address. The online marketing of your site, therefore, must at least consider how people will find you, which today is primarily by using search engines like Google and Yahoo. The Internet chan...

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In our last post, we discussed our local SEO work, and in the last month, we have another great example of how quickly success can be achieved in substantially improving our client's Google search engine results (ie SERPS).

In this case, our client, a dental practice in Leicestershire recommended to Freetimers, had a website that was not achieving much at all in terms of first page positions. His web developers had done some very basic search engine optimisation, but so limited it did not come close to encompassing what the practice was trying to target. To make up for the lack of organic search results, the client was paying another fairly high priced agency to undertake a Google Adwords campaign, and also getting quite poor value for money. Our plan was to re-optimise the site, adding some targeted landing pages as well, and then to operate a monthly process of link popularity building, on-site SEO, and current referring content on a continuous improvement basis, to a ...

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Another of our success stories, the Garagedoorsonline.co.uk (GDO) ecommerce website is surging ahead with record visit and page view rates in January 2012, as well as with its Google organic search rankings.�Visit rates look to top 52,000, with over 400,000 page views (a 7.7:1 ratio) and 2.7 million hits.� Freetimers works its SEO and web marketing on a continuous improvement basis with this client, and not only does it have the most sophisticated ecommerce site in its field, it also has a huge admin system that is best in its class and offers our client unrivaled functionality to manage their business.� Our continuous improvement has also worked a treat with the visits up 117%�and page view stats 146% increased over this time last year, �even in the current economic climate. The site currently achieves top 5 rankings for its products in just about every location in the uk (for some 30,000 search phrases), in addition to having some 80% of its more generic search phrases r...

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One of the current subjects of discussion in the web marketing community is Google's addition of the Google+ social networking service to its tool chest of products.� Google+ is of interest to web marketing, and particularly

SEO practitioners, because of Google's apparent intention to include the Google+ 'likes' directly into its organic search ranking algorithm, which will shift the search ranking results away from general internet relevancy towards a more Google proprietary relevancy.� It also means that the determination of whether a website ranks well or not will directly relate to the number of people using the Google+ service, and what kind of people they are, ie, what age are they, what social background, and what they think about Google.

This is a concern not just because of the discrimination involved, but also because, in spite of Google's attempts to fend off anti-trust actions against it with its 'consolidation' of its privacy policy over the last...

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