Freetimers Web Marketing - Blog

Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales.

As many businesses are aware, creating a website doesn't automatically guarantee your business with instant results. There are many ways of attracting visitors to your website. It could involve search engine optimisation; improving your website's relevancy, and as a result, achieving higher search engine rankings so your site can be found without difficulty.

Pay per Click (PPC) can be a relatively quick way of attracting visitors with targeted advertisements; paying a fee each time they 'clicks through' to your website. But, however, an individual finds your website; they must be presented with quality content, especially if you want them to stay, and particularly if you want to 'convert' visitors to make an enquiry or purchase from your site. Packing a website with high-quality relevant information on a regular basis can be a daunting task. Businesses may not even have the time or staff to create such content, but to maximise online potential, it is a necessity.

Google Places is more than just a directory for businesses; it's a free form of online marketing that can ultimately improve sales, especially if you are a business targeting local customers. Google Places is often noted as one of the most popular directories, with many people now immediately turning to Google to search for local businesses. Google Places allows your business to be found on Google Search and Google Maps, while it can persuade potential customers to visit your website.

They can also contact you directly, by the address and telephone number on show, while you can provide customers with your business's opening times as well as images. With Google Places there is the opportunity for customers to share reviews of your business, and you can connect with your customers and respond to their reviews. Meanwhile, Google Places also has a premium feature called AdWords Express, an advertising programme which offers individuals with directions to your business when the...

A blog can be an effective part of a web marketing strategy, especially if it is set up and managed correctly. Blogs can be significant to businesses who really want to connect with their customers and understand them better. A blog can work alongside your website and give your company a voice, allowing you to talk about whatever you like, perhaps your business's latest products, which can potentially increase sales.

Blogs can work within a social media marketing mix, and because networks such as Twitter have limited characters for their posts, links to your blog can be posted on social media pages to provide your target audience with additional relevant content across all major platforms on a regular basis. Like websites, blogs do require regular maintenance, and it's important to keep your blog fresh and up to date, especially if you want to increase visitor rates, enquiries, conversions, sales and return on investment for your business (ROI). Creating a blog to form par...

Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales.

Digital marketing agencies aim to make sure their clients websites are performing, because the fact is there is no point in having a good-looking website if potential customers are unable to find it. Today there are numerous marketing possibilities available to promote and sell your products and services, and by incorporating the right mix of marketing methods, a digital agency can create an effective web marketing strategy tailored for a business's requirements. More and more people are searching for businesses, products and services through search engines, meaning search engine optimisation (SEO) is likely to be an essential part of a marketing strategy because it can help make sure your website is found easier in search engines.

Freetimers has been providing SEO and other digital marketing services since 1997...