Freetimers Web Marketing - Blog

Content marketing can apply to images and videos as well as written content, and presenting your audience with various types of content can be beneficial for a business and their sales. Written content may appeal to a range of customers and work effectively, yet there may be other individuals who engage more with images and videos. Pinterest and Instagram show just how beneficial images can be to reaching your audience and they are both capable of persuading customers to enquire about their products or services, especially when striking images related to a business and its products are posted.

If a website is largely image-driven, then the content on that site can be shared easily on Pinterest and Instagram, as well as additional social media platforms, such as Twitter, Facebook and LinkedIn. By sharing content on a range of social media platforms, a business can reach a wider audience, and perhaps gain loyal followers in the process. Another popular social media network t...

Digital engagement essentially involves using digital tools and techniques to find, listen and communicate with various individuals about a certain issue, and it can help make more people aware of your brand. It can be relatively easy for an individual to ignore a company if they're using forceful sales jargon, however, there are other ways for businesses to communicate their message, perhaps more naturally and effectively. Millions of online conversations occur constantly, about various topics, and they're engaging on a human level. Therefore, by getting your business involved in relevant online discussions and sparking your own conversations, you can begin to improve your digital engagement and connect with customers on a more personal level. Every individual has different interests, needs and different ways of communicating, which can make the digital engagement a difficult, yet essential marketing method.

One individual may engage better using their social media pages,...

Occasionally there will be some website visitors who slip away; not having purchased any products or services, and behavioural retargeting can be used to potentially persuade them in a second attempt. It's a method that can help businesses advertise relevant products to previous website visitors on popular websites such as Google, Facebook and others; perhaps showing your previous visitors the products they viewed or added to their shopping cart basket before they abandoned it.

This method essentially sees a business reach out to previous website visitors, advertising to them once more in a bid to increase sales and maximise return on investment (ROI). For example, an eCommerce website may have a visitor that viewed a selection of products on their website and then left the page. Later that same individual may log in to their Facebook account to check out their news feed, and this is one of the areas where your advert can appear; showing them the products they viewed at on...