News - How-remarketing-can-help-your-business
How Remarketing can help your Business1st October 2013
It doesn’t matter how popular your business’s products are, there will always be a number of people who leave your website without purchasing anything. This is where Google AdWords remarketing can have an effect, as it offers further opportunities to turn visitors into customers.
Remarketing allows you to tag each page of your website and match those tags to the specific categories you want to promote, whether it’s holidays, video games, tyres; it’s suitable for all businesses that sell online. This process can also become more targeted with additional methods, such as interest categories, demographics, and keyword campaigns, so each advert created is tailored to your target audience.
Targeting people who didn’t purchase from your site is only one aspect, because remarketing can also allow businesses to target individuals who did purchase from their website. Knowing exactly what your target audience is can be quite difficult, and if you are unsure, Google analytics can be of assistance, plus it’s integrated with Google AdWords, so marketing lists defined by analytic metrics can be sent out in minutes.
Freetimers are currently offering a voucher to help clients start out with AdWords and remarketing. Once registering an AdWords account, our voucher entitles clients to turn their £25 of Google advertising credit into £100, helping them hit the ground running. To take advantage of this offer and start remarketing the right way, get in touch with Freetimers today on 01604 638421.
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