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Email and Social Media Marketing – A Key Combination25th October 2013
Social Media Marketing (SMM) and email marketing can be very important elements of a business’s marketing mix, especially if they are used together.
Direct Marketing may be recognised as one of the oldest marketing methods, but its online equivalent; email marketing, is now highly used and successfully used, while SMM is a relatively new strategy that many businesses are still trying to get used to. Both are methods that can benefit businesses by allowing them to engage and perhaps persuade their target audience whilst building strong relationships with customers. Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, and Instagram are some of the most popular social networks, and though each has its own unique environmental experience, they can help companies reach out to new customers, reinforce their brand and corporate identity, and perhaps learn more about potential customers in the process.
Though social media networks have come a long way in a short space of time, email marketing has also developed at a pace over the last few years; they can now include many different forms of multimedia, such as music, videos or images to enhance their message and increase conversions. Many business to consumer (B2C) and business to business (B2B) emails can also now incorporate social media features to encourage further customer interaction, and provide additional ongoing conversion opportunities.
Another area where similarities can be taken from both emails and social media is in terms of seeing results. Any form of web marketing needs to be measurable, and ideally incorporate a positive feedback mechanism to seek improvements and maximise return on investment (ROI). Emails can be tracked relatively easily to find out who opened the email, who forwarded it and who clicked on the links, then converting to a websites overall tracking and channel attribution system. However, social media networks can also be used to measure success without difficulty; by researching the individuals that liked, retweeted, or shared their content, as well as those who have clicked through to the website. SMM can then be used to find out more about those individuals by visiting their pages directly, especially through Twitter, Facebook and LinkedIn.
Polls can also be created and incorporated into emails, social media networks and blogs to reach and understand their customers with detailed results.
For all businesses, social media and email marketing can provide substantial benefits, and Freetimers can help your business set up and manage your marketing campaigns, as well as the tracking systems so you can understand both what works, and what doesn’t. To find out more call us today on 0800-4584260.
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