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Foursquare for Locally Targeted Ads14th October 2013
To help local businesses reach the millions of people using their social networking website to decide where to go next, Foursquare have launched their own pay per click (PPC) style advertising platform called Foursquare Ads.
Foursquare Ads aims to help local businesses increase return on investment (ROI) by showing adverts nearby, to individuals who are specifically searching for a product or service related to their business, or to an individual who has already visited similar places.
Foursquare only charges businesses for advertisement each time an individual acts on your ad – either by tapping to see your business details, or by checking in at your business. An estimated 40 million people use Foursquare worldwide to decide where to visit next, so potentially advertisements are targeted to individuals who are ready to spend.
To make sure people don’t walk past your store without visiting, Foursquare advertisements can be built to include a photograph of the businesses space, a ‘special’ banner to stand out from the rest, and a customer tip.
To start using Foursquare Ads or any other PPC platform the right way, with a strategic web marketing team by your side, call Freetimers on 0800 4584260.
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