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Google Shopping for increased sales2nd October 2013
Connecting with the right type of customer can be difficult and instead of waiting for them to find you, a Google shopping store can be created.
With Google Shopping, product listing ads appear when an individual searches for your products online, so you are instantly advertising to an individual that is actively seeking your product. Each advert offers an image of the product, the price and your store name. Once clicked the individual will be directed to your website, where they can make the purchase.
As a pay per click (PPC) service, Google will only charge when an individual has expressed an interest in your advert by clicking it. The service aims to build brand awareness for businesses, and reach customers that may have not been possible to access before.
An advantage with Google shopping is that the product listing ads can be displayed on multiple tablet and mobile devices. To begin using Google Shopping as part of a marketing strategy, a Merchant Center account must be created along with a Google AdWords account.
To help get you started, Freetimers are currently offering new clients a voucher that matches their first month of Google advertising spend in their second, up to a cost of £200. To take advantage of this offer or to find out more, call Freetimers today on 01604 638421.
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