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How Google Places can help your Business Increase Sales5th November 2013
Google Places is more than just a directory for businesses; it’s a free form of online marketing that can ultimately improve sales, especially if you are a business targeting local customers.
Google Places is often noted as one of the most popular directories, with many people now immediately turning to Google to search for local businesses. Google Places allows your business to be found on Google Search and Google Maps, while it can persuade potential customers to visit your website. They can also contact you directly, by the address and telephone number on show, while you can provide customers with your business’s opening times as well as images.
With Google Places there is the opportunity for customers to share reviews of your business, and you can connect with your customers and respond to their reviews. Meanwhile, Google Places also has a premium feature called AdWords Express, an advertising programme which offers individuals with directions to your business when they click your advertisement, potentially allowing you to reach new customers online and ultimately ‘get them to your door’.
Google Places is free to set-up, and it can be an important part of a web marketing mix, especially alongside the likes of search engine optimisation and pay per click advertising which can both help drive traffic to your website and increase sales and enquiries. Freetimers has been helping clients set up and use Google Places successfully alongside a range of additional web marketing methods. For further information call us today on 0800 458 4260.
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